A nice entry

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Track Google Analytics Demographics with Yoast WordPress Plugin

Google added a section to Analytics that allows you to see demographic information about who is coming to your website. This can be very useful, and creepy, information about your users and allow you to make intelligent, or creepy, adjustments to your site and marketing efforts. Implementing this is pretty simple unless you use the Yoast Google Analytics for WordPress plugin, in which case you have to implement an, as they say in the industry, ‘work around’.

First login to wordpress and goto the settings section for the Google Analytics for WordPress plugin

Halfway down that page you will see the “Show Advanced Settings” option:
show advanced settings option in yoast Google Analytics for WordPress

Then scroll down to the “Host ga.js locally:” check box and click it.

Once you click on that you will be presented with a text box where you will past this URL: https://stats.g.doubleclick.net/dc.js
host ga js locally with doubleclick URL for demographics tracking in yoast Google Analytics for WordPress

Then go into Google Analytics and go to the Demographics section under Audience and click to Validate and boom you are done!

There is also this video where the validation doesn’t work, but it worked for me:

Here we go Clio Cloud Conference 2014

Finally remembered to grab my ticket for the Clio Cloud Conference 2014. Did you get yours yet? From looking at the Agenda there is going to be a lot going on and speakers you will not want to miss. Plus in Tuesday night we are going to a Cubs game!

Here are the few speakers I have added to my calendar so far (Keep in mind I am NOT a lawyer so my focus is on the marketing side of things.):

1. Keynote – Jack Newton – Monday Sept 22nd 8:30am

Jack is one of the founders of Clio so hearing him talk is a no brainer. It will be interesting to hear what they have planned for the future.

About Jack Newton

Jack Newton, a founder of Clio, has spearheaded efforts to educate the legal community on the security, ethics and privacy related issues surrounding cloud computing, and has become a nationally recognized writer and speaker on these topics.

Jack has recently joined the board of the International Legal Technology Standards Organization (ILTSO), where he will help the organization craft standards for law office technology. He also co-founded and is acting President of the legal Cloud Computing Association (LCCA), a consortium of leading cloud computing providers with a mandate to help accelerate the adoption of cloud computing in the legal industry.

2. Customer Service and Your Firm – Monday Sept 22nd 10:40am

Mark founded AVVO which is a pretty important marketing site for lawyers now. Its like the LinkedIN for lawyers. I have my reservations about how they operate as a business but it will be interesting to hear any insights he has for the industry.

Mark Britton

The attorney-client relationship is one of the most important tools you have to ensure your firm’s success. See how you can find new ways to connect and create a truly enjoyable customer service experience for your clients.

About Mark Britton

Mark Britton is the founder, CEO and president of Avvo. Prior to this, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel and Expedia, Inc. Prior to joining Expedia, Mark was an attorney and equity partner-elect of the law firm Preston, Gates & Ellis LLP. In addition to Preston Gates, Mark practiced law in a small and medium-sized law firm and served as Senior Counsel to the U.S. Securities and Exchange Commission.

3. Digital Marketing for Law Firms and Legal Professionals – Monday Sept 22nd 4:10pm

No surprise here right? I am always interested to hear what my competition is talking about. It sounds like Jabez is a sharp guy so hopefully he will teach me some new things.

Jabez LeBret

Referrals used to be all about word-of-mouth, but mobile devices have shifted the playing field. Similarly, an online presence no longer means just a website, and because of all these channels, figuring out where to spend your marketing budget has become especially difficult. Discover how to use social media and websites to market your firm and make your business stronger.

About Jabez LeBret

Jabez is co-author of the Amazon #1 best-selling legal professional book Online Law Practice Strategies. He is an international technology expert who has delivered CLE presentations at over 50 bar associations. Jabez writes a regular business and technology column for Forbes and is also an contributor to the ABA Journal, LMA and NBC Chicago. Jabez is co-founder of the law firm marketing agency GNGF.

4. Content Marketing for Lawyers – Monday Sept 22nd 5:10pm

Yet again there is no surprise that I am headed to Kevin’s talk. He has been around law marketing forever so should have some great insights on best practices. This will be a great one to attend for finding out how to get content going that people want to interact with.

Kevin O’Keefe

Are you creating content for the sake of creating content, or are you using content to build meaningful relationships with your peers and potential clients? Understand how to market your firm strategically with relevant and insightful content.

About Kevin O’Keefe

Kevin O’Keefe is CEO and Founder of Seattle based, LexBlog. O’Keefe was a trial lawyer for 17 years, successfully marketing his law firm via the Internet in such a positive way that USA Today said “If he isn’t careful, he may wind up giving lawyers a good name.” As an attorney, he was a sustaining member of the Association of Trial Lawyers of America and a board member of his state’s trial lawyers association. O’Keefe’s blog, Real Lawyers Have Blogs is a leading source of information on the use of blogs and social media for law and professional services firms.

5. Keynote – Cindy Cohn – Tuesday Sept 23rd 8:40am

Not sure what I will get from this talk but it should be interesting at the very least. The EFF has been fighting the good fight for Internet rights for over 2 decades.

About Cindy Cohn

Cindy Cohn is the Legal Director for the Electronic Frontier Foundation as well as its General Counsel. She is responsible for overseeing the EFF’s overall legal strategy and supervising EFF’s fourteen staff attorneys.
The National Law Journal named Ms. Cohn one of 100 most influential lawyers in America in 2013, noting: “If Big Brother is watching, he better look out for Cindy Cohn.”

6. Keynote – Carolyn Elefant – Tuesday Sept 23rd 12:50am

Every once in a while I come across an article from MyShingle and hit myself for not remembering to read Carolyn’s website more often. She is a practicing solo lawyer with a lot of experience. She will have stories and insights to share for all of us.

Carolyn Elefant

A big law firm wasn’t big enough for Carolyn Elefant. So, she started her own. And harnessed the power of the Internet to build it. One of the first generation of lawyer-bloggers, Carolyn has written and spoken at conferences about small firm practice trends, the ethics of social media, and the future of law.

7. Map It Out: Your Career in Law – Tuesday Sept 23rd 3:20pm

Clio’s own LIR, Lawyer in Residence (Is that a little too close to comfort phonetically?), should have some helpful tips on how to handle various stages of your legal career. He has worked at one of the big boys, Thomson Reuters’, so he has seen a lot of data that we wish we could dig into.

Joshua Lenon

A career in law requires both endurance and adaptability. Whether you are just getting into law, starting your own practice, or planning to leave law, you’ll be doing a lot more than just changing your schedule. Learn more about how to transition smoothly through the stages of your career.

About Joshua Lenon

Joshua Lenon is an attorney and Lawyer in Residence at Clio, where he focuses on scholarship and marketing skills, with an interest in the intersection of law and technology. Previously, Joshua helped legal practitioners improve their services, working for Thomson Reuters’ publishing departments.

This is going to be a fun conference between the Clio people, lawyers, consultants, and everyone else. I am looking forward to seeing you there. Hit me up and lets get a drink!

Lawyers and Social Media posts worth Reading

Social media is everywhere and everyone is using it. Well maybe not everywhere and everyone but a lot of people are using these new methods of communicating with other people about things they care about. As a lawyer you should be aware that there are good and bad aspects of social media. I have compiled a few links here for you to read through and get some new ideas about how to use this new medium to help grow your practice.

Kevin Okeefe of Lex Blog on Social Media Best Practices – This guy has been around forever and knows his stuff. Read up here and learn how to make more money as a lawyer online. From the philosophical to the pragmatic Kevin has a variety of posts to help you out.

Social Media for Law Firms: Win New Business Online – Very pragmatic post about 10 steps you can take to get your firm on social media. This post is a little light on the details but I like the idea of making it into steps and having a plan.

Social Media Networking For lawyers: A Practical Guide to Facebook, LinkedIn, Twitter and Blogging – In depth post going into the various social media platforms and their strenghts and weaknesses. Figure out where you like spending time and start there. You dont have to be everywhere at the beginning, just be somewhere.

Social Media, Ethics, and “Expertise”: What’s a Lawyer to Do? – This post gets into the philosophical part of doing social media as a lawyer and ethical issues that may arise. The focus here is on LinkedIN and its listing of ‘specialties’ which as a lawyer you cannot claim unless explicitly signified by your Bar association. Good read on how you can unintentionally get into trouble. Just make sure to double check overall practices and wording especially if you are working with a marketing firm or have hired someone internally.

9 Social Media Considerations for Lawyers – Great post on being aware of your client’s social media accounts and usage. Excellent stuff to implement internally and with clients to make sure something doesn’t slip out in the course of a case.

How Lawyers Are Using Social Media for Real Results – It wouldn’t be a social media post unless there was a link to Mashable which is known by social media professionals as the social media blog to read. This post covers various ways to think about using social media to help with marketing and while conducting cases.

This is a pretty short list but its a good one to start off with. My suggestion is to find one network and start posting your blog posts there. Reach out to everyone you know and want to know and build a relationship with them. Its called social media, not watch the page media. You need to get active and have conversations with people if you want to be effective.

What are some posts that you think are worth reading for lawyers and social media?

Yelp gets into the Lead Gen Game

Yelp announced today that they will be adding a feature to all claimed business Yelp pages which allows customers to contact a business directly through Yelp. Personally I feel that this adds another layer for a customer to contact the business. I am sure people will use it but am concerned that small businesses will have to keep their eye on yet another communication layer.
If you are a business owner this means you need to keep an eye out for Yelp notification emails as they may be potential clients:

While some customers prefer to pick up the phone, others would much rather communicate via a keyboard, so this feature adds one more way to reach out to businesses, while giving business owners another opportunity to close the loop and receive even more leads. Biz owners will receive an email when they get a message from a consumer and can reply directly from that email without even having to log into their business owner’s account. When people click on the “message the business owner” button for a particular business, they’ll be shown the average response time to help them understand when, on average, they might get a response.

Yelp Message the Business feature
The average response time feature is interesting but it seems like just posting a business’s email address would be more helpful for the customer.
The good news is that you can opt out of this feature if you want to. I am interested in seeing how it works out.
Yelp Press Release on Message the Business Feature