Good article over at ReelSEO about when to promote your content. There are a multitude of metrics to keep an eye on when measuring the effectiveness of your video campaigns. Just looking at total number of views is not as helpful as tracking duration and clicks or actions on other networks like Facebook and Twitter in relation to the campaign.
In a previous ReelSEO article I asked our readers three questions about creating an effective mobile video strategy that focused on the viewers that were discovering, watching, and sharing mobile videos. In this post, I’ll tackle three more important questions: When should you promote your mobile video content with […]
I had my new drone for a week and the second and third time I flew it was at this cool winery in Vermont called Fresh Tracks Farm. The owners gave me permission and I followed all of the rules/suggestions that the FAA is promoting at Know before you fly.
Drones are definitely an interesting camera tool to use.
Recently purchased the DJI Phantom 3 Pro 4K flying camera and took it on its first flight. It is a lot of fun to fly and really easy to take boring video with. This short edit has more spinning shots that I prefer but this is how we learn, right? If you have a 4K tv be sure to crank the resolution up and let me know what you think.
What’s the 4K all about?
4K is the next thing you need to buy after spending all that cash on 1080 tv’s. Its going to have a lot more detail and take longer to download. If you have a Mac with a Retina screen then you will also see the benefits of this Ultra High Resolution.
The links on this page to amazon.com are affiliate links. If you click on one and make a purchase amazon may pay us a small percentage at no additional cost to you. While we aren’t going to retire on these proceeds it does help us spend more time sharing content you might like to see on this site.
Occasionally I have a client get on the TV news. Its pretty cool to see someone you know on the TV talking about something important and looking good. I use a service to get a copy of those segments and then edit them and add them to their website. Its part of the online video marketing services work that I do (you can click here to learn more about that).
One of the fun parts of ordering these segments is that I have to give them the Channel numbers and call signs. Here is that list:
If I created a webform form I would have made all of these checkbox options so that clients could just click on the Station Names (which they have a higher probability of recognizing) and get their orders in faster.
Start Transcript – Organizing Posts in WordPress with Categories:
Hey, everybody. It’s Roger Williams with Roger Williams Media. Just doing a quick screencast today about WordPress and categories. This is a test site I’m doing this on, Rolling With Grass. My wife and I are currently traveling around the country and this blog basically follows our journeys.
If we come here into the ever familiar dashboard we’ve got our posts. My recommendation is that you sit down and you write 20 to 30 posts before you even start thinking about categories. Why? Until you start writing your posts you’re not going to really have a good idea of what you want to write about. Write about it first. Figure out what you want to write about and then sit back and take a high level overview of the different categories that your writing fits into.
When we come in here and we look at the categories for this site you can tell that I did not do that. Learn from me in what not to do. As you can see, I’ve got a ton of categories here, way too many. More importantly, you can see I’ve got categories with one post. I’ve got some categories … none with zero but I’ve got a bunch of categories with just one post. That’s not very effective.
My recommendation to you is write first, then come back and figure out what categories you want. As you can see, we’ve got campgrounds, we’ve got 16 posts in campgrounds, so I like writing about that a lot. I’ve got on the road. Turns out we’re on the road so that’s a good category to fill stuff into. We’ve got equipment. I’ve got three posts in there, so I can get more going.
Today I’m just going to create a very simple category called test just to show you what you’ve got going on. You’ve got the name of it, you’ve got the slug. If you want it to be a child to a parent category you can do that here. Then if you want to add a description you put that here. I’ll show you how that can work for you later on. We add the category, we see that it’s right here, and then now if we want to add posts to it we can come in here to all posts and there’s two ways of adding a post to a category.
The first one is we click into the actual post, we scroll down the right side, click on the category we want to ad it to, hit update, and it’s updated that post. The alternate way is we go back to this all post page, and as you mouse over the posts you’ll see that there is edit and quick edit. If we come here and we click on quick edit it just keeps us on the same page. We add it to that category, we hit update, we can scroll down here really quick, bam, and we can update a bunch of posts very quickly with that.
Now, as we go to the website we can make an update where we come in here to the menu and we can choose categories. Scroll down, there’s the category that we just added. We want to add this to the menu. For this theme this is how this is going to work. Your theme might be a little different. We can drag this around, put it where we want it to be. Let’s have it just under others who wonder. Hit save menu, hit visit site, and boom, there’s our new category and there’s the description of the category. That’s where the description of the category comes in handy. When you’re showing it in the menu on this them for instance, the description shows up right there, tells you what that category’s about. When you click on the category it actually has an archive of all the posts that are in that category.
There you go. There’s adding a category to a WordPress and there’s adding posts to your category, and there’s adding your category to the menu for your theme. Very simple, very easy to use. If you have any questions please let me know. If there’s anything else you’d like to learn about WordPress, let me know what videos you want me to make. I’ll make the video for you. Hope you enjoyed it. We’ll talk to you soon.