For any businesses that has been around longer than 10 years the Yellow Pages were a way of life. If you wanted to be found by someone you needed to be in that big yellow book. Now that we have the Internet and Smartphones the Yellow Pages have become obsolete. Personally I havent looked in one for 10 years and havent had any delivered for more than 3 years. If you want to be found now you need to be online.
Marketers use the term Local Search Engine Optimization(SEO) when talking about replacing what the Yellow Pages Book provided for a company. This is the process of setting up your website and various accounts with companies like Google, Yelp, and others including YellowPages.com with the correct contact information such as your address and phone number. As a business owner you need to be making this transition today so that customers can find your business when they need you most.
Website – http://rogerwilliamsmedia.com