For any businesses that has been around longer than 10 years the Yellow Pages were a way of life. If you wanted to be found by someone you needed to be in that big yellow book. Now that we have the Internet and Smartphones the Yellow Pages have become obsolete. Personally I havent looked in one for 10 years and havent had any delivered for more than 3 years. If you want to be found now you need to be online.

Marketers use the term Local Search Engine Optimization(SEO) when talking about replacing what the Yellow Pages Book provided for a company. This is the process of setting up your website and various accounts with companies like Google, Yelp, and others including with the correct contact information such as your address and phone number. As a business owner you need to be making this transition today so that customers can find your business when they need you most.

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Published by Roger

Roger has been building websites since 1996 and had drunk the kool aid when it comes to living and breathing online culture. After spending time at Godaddy selling domain names and hosting he dabbled in telecom selling CDN services for Limelight Networks and Level 3. In 2009 he realized the best way he could help businesses was to start his own focused on building websites, getting traffic to visit, become customers, and then service them more effeciently. He obsesses over content strategy, ad testing, page load speed, online services, support efficiency, and where to go on vacation. He lives in Phoenix, AZ with his beautiful wife, Kate, and two dogs: Bonzai and Zeke. He wants to know about your business and how to help you get more customers and service the ones you have even better. Twitter | Google+ | LinkedIn