When I first met Matt Suffoletto, I knew this conversation would hit home for a lot of agency owners.
He’s been a Kinsta customer for years, and he’s built an entire business around helping teams pass Core Web Vitals without wrecking relationships.
From College Startup to Performance Specialist
Matt started building websites in college under the name WordPress Guys, until a legal notice forced him to rebrand. What began as a maintenance service turned into PageSpeed Matters, an agency specializing in performance audits and Core Web Vitals optimization.
His approach is deeply collaborative. Instead of pointing fingers at developers, he builds 76-point audit sheets and lets the internal team take the credit. As he put it:
“We’re not trying to talk developers out of a job. We just want the job done.”
Core Web Vitals: Beyond the Score
Matt’s philosophy is simple: a 100/100 score doesn’t matter if your site feels slow. He focuses on passing real-world metrics, the ones based on actual user data, not lab results.
It’s a refreshing reminder that optimization isn’t about ego; it’s about empathy, for users and for the people maintaining the site.
AI: A Tool, Not a Thinker
When asked about AI, Matt said something that stuck with me:
“We use it for formatting, not thinking.”
He sees it as a helper, not a replacement for problem-solving. That balance, between automation and understanding, is exactly what sets his work apart.
Takeaway
Working with Matt reminded me that great performance isn’t just about fast servers or clever caching, it’s about collaboration.
When agencies, developers, and hosting partners like Kinsta work together, everyone wins.
👉 You can learn more about Matt’s work at pagespeedmatters.com.