Louis CK is one of my favorite comedians at the moment. He is hilarious and takes on some wild subject matters. He is also leading the charge for comedians to produce and distribute their own material online. A few months ago he released an original production on his website for $5 with zero DRM. He took a huge chance going outside of the mainstream model and made some nice cash doing so. He recently released a new production in audio format once again for $5: Word – Live at Carnegie Hall.

Naturally I had to buy the new one and after easily purchasing it on his site via PayPal I was directed to a login page. Having no idea what my password is I clicked on the always faithful Password Reset link and was given this page:
Louis CK Password Reset Page
The copy on this page screams Louis CK all over it. This is attention to detail and creating a consistent feel across the website. Louis was comfortable using this language because if you are offended by this then you really should not be buying his material. As a fan it made me laugh and appreciate supporting Louis that much more.

Wanting to login to the account and get the download I hopped into my email to find this waiting for me:
Louis CK Password Reset Email
Once again he continues the messaging with the copy and with the automated password by adding the ‘moron’ to the start of the password. Of course this could be a major security issue as all the passwords are being reset with ‘moron’ in them. He has added a random string of letters after the ‘.’ so it is a unique password and I would think that its pretty secure.

The point to this post is that you need to pay attention to every detail of your website because its how your customers are spending a considerable if not all of their time communicating with your site. If you are offering legal services I would suggest not being quite as familiar with your language but it should reflect your organization’s purpose.

Most importantly I suggest that you have fun with your marketing and get your customers to enjoy themselves. It will show up when they tell others to buy from you as well.

Published by Roger

Roger has been building websites since 1996 and had drunk the kool aid when it comes to living and breathing online culture. After spending time at Godaddy selling domain names and hosting he dabbled in telecom selling CDN services for Limelight Networks and Level 3. In 2009 he realized the best way he could help businesses was to start his own focused on building websites, getting traffic to visit, become customers, and then service them more effeciently. He obsesses over content strategy, ad testing, page load speed, online services, support efficiency, and where to go on vacation. He lives in Phoenix, AZ with his beautiful wife, Kate, and two dogs: Bonzai and Zeke. He wants to know about your business and how to help you get more customers and service the ones you have even better. Twitter | Google+ | LinkedIn