Really good presentation from Simon Sinek a few years ago about how critical it is to understand and care about people if you want your business to thrive:
[pullquote]When I work with clients on their content marketing I tell them not to have a script. They need to speak unrehearsed about their business and how they can help clients.[/pullquote] Its a connection thing. You have to care about the people you work with if you want them to continue working with you.
Take a moment the next time you are talking with a client and think about what you are saying and how you are saying it. Are you acting in self interest to make the sale or are you listening to what their problem and is really trying to fix it?
Thanks to Mike at Phonami for sharing this with me after we met at the Clio Conference this week.