Really good presentation from Simon Sinek a few years ago about how critical it is to understand and care about people if you want your business to thrive:

[pullquote]When I work with clients on their content marketing I tell them not to have a script. They need to speak unrehearsed about their business and how they can help clients.[/pullquote] Its a connection thing. You have to care about the people you work with if you want them to continue working with you.

Take a moment the next time you are talking with a client and think about what you are saying and how you are saying it. Are you acting in self interest to make the sale or are you listening to what their problem and is really trying to fix it?

Thanks to Mike at Phonami for sharing this with me after we met at the Clio Conference this week.

Published by Roger

Roger has been building websites since 1996 and had drunk the kool aid when it comes to living and breathing online culture. After spending time at Godaddy selling domain names and hosting he dabbled in telecom selling CDN services for Limelight Networks and Level 3. In 2009 he realized the best way he could help businesses was to start his own focused on building websites, getting traffic to visit, become customers, and then service them more effeciently. He obsesses over content strategy, ad testing, page load speed, online services, support efficiency, and where to go on vacation. He lives in Phoenix, AZ with his beautiful wife, Kate, and two dogs: Bonzai and Zeke. He wants to know about your business and how to help you get more customers and service the ones you have even better. Twitter | Google+ | LinkedIn