Talking with more businesses about their social media strategy and execution has me revisiting a lot of things I haven’t talked about in a couple years. I listen to Social Media Pros Podcast with Jay Bear every week and this weeks episode woke me up like a cold shower talking about personal brand. While I am not a huge fan of the term the concept is important as more and more of our lives go online. From our websites to Twitter, Facebook, LinkedIn, Google+, and what ever other digital sharecropping service we start spending time on next we are creating a personal brand.
Understanding that people only see a small sliver of that at a time should help you see that they may not know exactly what is happening with your personal or business life. Services like Facebook edit the timeline heavily based on popularity of posts so the post about your new job may not be seen at all if you recently also uploaded vacation pictures.
Also tying in Dale Carnegies How to Win Friends & Influence People
to get you thinking about personal interactions. People want to talk and do business with people that they like. This book is all about realizing that unless you get people to like you they are not going to buy anything from you.