Google created Google Plus (Google+) to compete with Facebook from a social networking perspective. To many people Google+ is seen as a failure because it isn’t very different from Facebook. What many people forget is that Google already has a huge platform to plug its social network into that millions of people use every minute: search.

Not surprisingly Google has plugged Google+ into their search platform with the authorship tag. This tag is a simple snippet of HTML code that you put on your website and it then tells Google what author it should associate with that page of content. On the Google+ side you need to add whatever URL’s you contribute content to into the Contribute section of the About page in your Google+ profile.

This not only tells Google who created the content but Google might even show your Google+ profile picture next to the search result at This has proven to increase click through rates(CTR) significantly and will help drive more traffic to your business.

Get your authorship tag setup today!

Published by Roger

Roger has been building websites since 1996 and had drunk the kool aid when it comes to living and breathing online culture. After spending time at Godaddy selling domain names and hosting he dabbled in telecom selling CDN services for Limelight Networks and Level 3. In 2009 he realized the best way he could help businesses was to start his own focused on building websites, getting traffic to visit, become customers, and then service them more effeciently. He obsesses over content strategy, ad testing, page load speed, online services, support efficiency, and where to go on vacation. He lives in Phoenix, AZ with his beautiful wife, Kate, and two dogs: Bonzai and Zeke. He wants to know about your business and how to help you get more customers and service the ones you have even better. Twitter | Google+ | LinkedIn