Google created Google Plus (Google+) to compete with Facebook from a social networking perspective. To many people Google+ is seen as a failure because it isn’t very different from Facebook. What many people forget is that Google already has a huge platform to plug its social network into that millions of people use every minute: search.
Not surprisingly Google has plugged Google+ into their search platform with the authorship tag. This tag is a simple snippet of HTML code that you put on your website and it then tells Google what author it should associate with that page of content. On the Google+ side you need to add whatever URL’s you contribute content to into the Contribute section of the About page in your Google+ profile.
This not only tells Google who created the content but Google might even show your Google+ profile picture next to the search result at Google.com. This has proven to increase click through rates(CTR) significantly and will help drive more traffic to your business.
Get your authorship tag setup today!