Cool idea, poor name choice – Branding is important

Read an interesting article about a grocery home delivery service at Pando Daily. This is one of those ideas from the dot com bust that I was really hoping would be come a reality. It sounds like this company did their homework and has a solid plan toile it work.

There is one problem though: they are calling it Mile High Organics

Really? This name is a disaster on so many fronts. Look I understand that they are based in Denver and that city is famously at 5280 but it’s also famous for medical marijuana. Which means they are gonna get a lot of requests for that product. This correlation also means that people who are against medical marijuana are not gonna want to have anything to do with you.

That may as well have gone with: Hippie Weed Delivery

Via PandoDaily


Published by Roger

Roger has been building websites since 1996 and had drunk the kool aid when it comes to living and breathing online culture. After spending time at Godaddy selling domain names and hosting he dabbled in telecom selling CDN services for Limelight Networks and Level 3. In 2009 he realized the best way he could help businesses was to start his own focused on building websites, getting traffic to visit, become customers, and then service them more effeciently. He obsesses over content strategy, ad testing, page load speed, online services, support efficiency, and where to go on vacation. He lives in Phoenix, AZ with his beautiful wife, Kate, and two dogs: Bonzai and Zeke. He wants to know about your business and how to help you get more customers and service the ones you have even better. Twitter | Google+ | LinkedIn