Todays video covers effectively planning for social media with a focus on creating sales. Its important to create goals to focus on and then execute a game plan based on achieving those goals. This allows you to tell if the program has been effective and what worked and what did not work.
Just finished looking through this great set of slides from radian6. They create some pricey software for measuring and tracking your social media efforts, for medium to large brands. However this presentation applies to all companies wanting to get into social: 30 Ideas For Your Social Media Plan from Salesforce Marketing Cloud
Talking with more businesses about their social media strategy and execution has me revisiting a lot of things I haven’t talked about in a couple years. I listen to Social Media Pros Podcast with Jay Bear every week and this weeks episode woke me up like a cold shower talking about personal brand. While I […]