Category: Open Source + WordPress

Thoughts on the tools and communities that power much of the modern web. From working with WordPress to supporting open-source projects, these posts reflect my experience in the trenches—and why I still believe in building in the open.

  • WordCamp Montclair 2025: Big Conversations

    WordCamp Montclair might have been one of the smaller events on the WordPress calendar this year, but it packed a lot of value into a single day in New Jersey.

    I flew solo for this one, setting up a simple table with Kinsta swag and a QR code giveaway for a pair of AirPods Pro. (Congrats to the winner!) While the setup was low-key, the conversations were anything but. From thoughtful discussions on AI in WordPress to tactical partner chats, this community proved once again how resilient and generous it is with ideas and experience.

    One of the best parts? Running into Austin from Anchor, a current Kinsta customer. He shared how happy he is with Kinsta’s quick turnaround on product requests, especially API improvements.

    There were some strong talks throughout the day, including one on building successful partnerships from WPVIP’s Jodie Fiorenza.

    Unfortunately, this was the final year for WordCamp Montclair, at least for now. The organizing team is stepping back after years of incredible work. There’s chatter about WordCamp NYC returning in 2026, and I hope it happens. This region has a lot of WordPress energy, and it deserves a space to gather.

    If you were there and we didn’t get a chance to connect, drop me a note. If you weren’t there, let’s catch up at a future WordCamp or one of our upcoming events. Kinsta will be there–swag and all.

    Let’s keep building together.

  • Your Infrastructure Should Be Open: A Quick Talk with Valkey’s Madelyn Olson

    At the Open Source Summit in Denver, I grabbed a few minutes with Madelyn Olson, one of the maintainers behind Valkey, a project that’s been making waves in the infrastructure world.

    Madelyn had just finished delivering a keynote titled “Your Core Infrastructure Should Be Vendor Neutral and Open Source,” and the theme carried right into our conversation.

    Valkey is a community-driven fork of Redis, launched after Redis Labs changed its license. Unlike Redis, Valkey remains under the BSD 3-Clause License, fully open source and governed by the Linux Foundation.

    The message is simple but significant: your core infrastructure shouldn’t be at the mercy of vendor decisions.

    Madelyn emphasized that Valkey is built as a drop-in replacement for Redis. For engineering teams who already rely on Redis’ speed and simplicity, switching to Valkey doesn’t require rewriting your apps–it just gives you back confidence in the license and long-term governance model.

    We didn’t dwell on licensing drama. Instead, we talked about momentum. Valkey has a growing group of contributors, active discussions about its future, and a roadmap shaped by the people who use and maintain it, not just a single company.

    When I asked Madelyn what stood out most at the summit, she mentioned how energizing it was to see so many new contributors from adjacent communities. The project isn’t just preserving Redis, it’s evolving in the open.

    If you’re a CTO or architect re-evaluating the tools your stack depends on, especially for caching or real-time workloads, Valkey deserves a closer look. It’s stable, familiar, and driven by principles that matter, like vendor neutrality and open governance.

    And if your team is already exploring Valkey, or grappling with Redis license concerns, I’d love to hear your thoughts. Drop a comment and let’s compare notes.

  • Building Transparency into Compliance — A Quick Chat with Sarah from Openlane

    I recently had the chance to sit down with Sarah, Head of Engineering at Openlane, for a quick three-minute chat during the Open Source Summit.

    In just a few minutes, we covered a surprising amount–how Openlane is shaking up the world of compliance certification (SOC 2, ISO 27001), why flexibility and cost transparency matter in that space, and how Sarah’s background in building developer tools led to a platform that’s far more than just another checkbox engine.

    She spoke candidly about the company’s approach:

    • Lowering costs through smarter automation
    • Making vendor relationships less rigid and more transparent

    Sarah also shared some of her excitement from the Open Source Summit itself. Between sessions and hallway conversations, it’s clear Openlane is plugged into a growing ecosystem of companies working on real, systemic problems. Their focus on compliance isn’t just red tape–it’s infrastructure for a safer, more trustworthy internet.

    Give the interview a watch below. It’s short, sharp, and packed with insight:

    If you’re following the compliance, or infrastructure-as-a-service space, Openlane’s worth keeping an eye on.

  • The $8.8 Trillion Wake-Up Call: Notes from Open Source Summit NA 2025

    I landed in Denver just after 7am, headed straight to the Convention Center, and found a seat up front for the opening keynote of the Linux Foundation’s Open Source Summit North America. By 9:00, I was wide awake, not from coffee, but from the staggering figure shared on stage:

    $8.8 trillion.

    That’s the estimated economic value of open source software, according to a new report commissioned by the Linux Foundation and presented by Harvard Business School’s Frank Nagle. And even that’s a conservative estimate, based only on the top 1% of open source projects. The long tail, smaller libraries, side projects, and tools that quietly power our digital lives, wasn’t even included.

    So: open source is massive. But the people maintaining it? Not so much.

    The FAIR Project: Redefining WordPress Governance

    A standout session followed from Joost de Valk and Karim Marucchi. Together, they introduced the FAIR Package Manager, a new initiative aimed at modernizing plugin and theme distribution in WordPress.

    What struck me wasn’t just the technical ambition, but the clear diagnosis of a larger issue: growing distrust in centralized governance models and a lack of cross-pollination between the WordPress and broader open source worlds. Joost and Karim weren’t subtle, they brought up last year’s banning of a major web host from the .org Slack and the abrupt plugin removal saga as signs of deeper governance fractures.

    Their call to action? Build a more democratic, Linux-Foundation-style structure: technical steering committees, elected co-chairs, working groups, and a roadmap ratified (but not dictated) by a technical advisory council. A governing board would focus on unblocking barriers and fundraising.

    It was an open challenge to the status quo, and it got applause from a non WordPress crowd.

    Open Source Is Aging Out

    Later, Abigail Kubunok-Maez from GitHub delivered a talk titled “Who Will Maintain the Future?” She raised a sobering point: many OSS maintainers are burned out or aging out, and we’re failing to bring the next generation in fast enough. This may not be news to people inside of open source projects but it needs to be repeated and shown to corporate leadership as much as possible.

    Drawing on her work with GitHub’s Maintainer Program and Mozilla Open Leaders, she outlined how to engage Gen Z contributors: mobile-first design, async video content, and spaces to connect like Discord, not just GitHub Issues. Her talk reminded me that developer experience isn’t just about tools; it’s about creating community to work comfortably in the open.

    And if we want long-term sustainability, compensation matters. Volunteerism alone won’t cut it. We need onramps, mentorship, and real incentives. Recently I talked with Stephane Graber of the Incus project about his work with a class at the University of Texas. Many of the students who participate in contributing to the Incus project go onto work at major tech companies like Nvidia and the FAANGS.

    Devs need to treat their GitHub as their working resume.

    Who’s Watching the Licenses?

    Another powerful discussion came from a panel featuring Stormy Peters, Nithya Ruff, Rao Lakkakula, and others. They focused on OSPOs (Open Source Program Offices) as critical infrastructure for any serious tech company.

    Their key points:

    • If you’re using OSS, you’d better understand your license obligations.
    • Violating them is reputationally dangerous–and the community will notice.
    • SBOMs (Software Bills of Materials) are becoming essential, especially in AI-era complexity.

    It was clear: if you’re consuming open source at scale, you need compliance, coordination, and contribution in one place. And that place is often the OSPO.

    The ROI of Giving Back

    Frank Nagle‘s keynote drilled home the numbers:

    • 97% of companies now use open source.
    • Only 64% give back.
    • Organizations that contribute to open source projects enjoy a 2x productivity boost over free riders.
    • Countries with strong OSS participation see more startups, more VC investment, and better exits.

    And yet, in many companies, contributing is still seen as a cost center or passion project, not a strategic lever. That needs to change.

    The Quality Conversation (and the Quiet Room)

    One of the most candid sessions I joined was a meetup hosted by Lance Willett. With only a handful of us in the room, including Joost, Karim, Robert Jacobi, and a couple of Linux Foundation folks, we talked openly about the tension between open collaboration and software quality.

    How do we maintain high standards in ecosystems built on volunteer labor, across vast forks and repos? How do you scale code review, test coverage, and triage when the talent pool is distributed and overworked?

    There weren’t easy answers. But there was mutual respect and a real willingness to wrestle with the tradeoffs.

    Final Thoughts

    Day one left me inspired, and a little unsettled.

    We’re riding a $8.8 trillion wave powered by an aging, often invisible volunteer base. We need new governance models, better onboarding, deeper funding strategies, and clearer ways to measure impact. And we need to stop treating contribution as charity.

    It’s investment. It’s strategy. It’s survival.

    If you’re a tech leader and you haven’t started thinking seriously about how your organization contributes to the open source software it depends on, you’re late. The good news is that there are organizations like the Linux Foundation with vast resources and projects available to help.

  • Help Shape WordPress 6.8.2: How to Start Testing and Contributing

    🎥 Embedded Video:

    💬 Summary:

    In this episode of Kinsta Talks, Aaron Jorbin shares how anyone who uses WordPress can start contributing — by testing the bugs targeted for the upcoming 6.8.2 release. Learn how to use the beta testing plugin, how to write helpful bug reports, and why your voice matters even if you’re not a developer. We wrap up with a short bonus on submitting to WordCamp US.

    💡 Key Quotes:

    • “Now is not the time to fix your personal wishlist bug. Now is the time to fix the problems introduced in 6.8.”
    • “It’s impossible to test every plugin combination. That’s why we need the community.”
    • “There’s no wrong way to report a bug. There’s just incomplete or unkind ways.”
    • “A video can be worth thousands of words. If you can’t describe it, record it.”

    🔗 Resources:

    📌 Call to Action:

    Help test WordPress 6.8.2 and make the web better.

    👉 Learn more about contributing

  • My first contribution to WordPress

    I didn’t set out to contribute to WordPress. I was just curious about a new feature.

    In WordPress 6.6, a new auto-rollback feature was being tested—something designed to help users recover automatically when a plugin update breaks their site. I’d heard about it through the usual community chatter and decided to give it a try. I figured at the very least, I’d learn something new. What I didn’t expect was to become part of the release process.

    Following testing instructions from Andy Fragen and Colin Stewart, I installed a special plugin that was intentionally built to trigger a PHP error. The goal was to see how WordPress handled failure—and how the new rollback system would recover from it. The test went smoothly. WordPress detected the problem, rolled the plugin back to the previous version, and sent me an email.

    But that email? It left me a little uncertain. It worked—but it didn’t fully explain what had happened. Which plugin had failed? What was restored? Did the update go through at all?

    I shared my feedback with the team: make the notification email more descriptive. A few tweaks to language could make a big difference in user confidence, especially for people who aren’t developers. The idea was simple—don’t just tell users something happened, tell them what and why.

    That small suggestion became my first real contribution to WordPress core.

    It wasn’t a patch or a line of code, but it was part of the process. The developers had done an incredible job making the testing environment clear and easy to follow. It felt approachable. And that changed everything for me.

    Since then, I’ve given a few talks about this feature—how it works, why it matters, and how it makes WordPress safer for everyday users. As part of my role at Kinsta, I’ve been lucky to speak with developers and agency owners about tools like this and how we can all make the web more resilient.

    I used to think contributing to WordPress meant writing complex code. Now I see it’s really about showing up, being curious, and offering what you can—even if it’s just a better subject line in an email.

    So if you’ve ever thought about contributing but weren’t sure where to start, this is your nudge: try something. Test a feature. Ask a question. Suggest an improvement. You might be more helpful than you think.

  • Building WordCamp Canada: A Conversation with Sofia Shendi

    Sofia Shendi has been working on the web for over 20 years, with roots in software programming and a deep passion for front-end development. In a recent interview for Kinsta Talks, I had the chance to hear more about her journey—and how she’s now playing a key role in organizing WordCamp Canada 2025.

    From Software to the Front-End

    Sofia began her career with formal training in software programming, specifically .NET. But as she quickly discovered, real-world demand pushed her in a different direction.

    “As soon as I got out of school, I couldn’t find work related to .NET. Everyone was doing PHP. So I started taking contracts, relearned everything on the fly, and fell in love with front-end development.”

    That flexibility became a cornerstone of her career. She freelanced for eight years, worked with agencies, and now finds herself at Kanopi Studios, where she helps nonprofits build better digital experiences.

    Discovering WordPress—and the Community Behind It

    Sofia has been working with WordPress since it first launched. What started as a tool for portfolio sites became a long-term relationship with open-source software—and the people who build it.

    “I’ve been working with WordPress from the moment it became available as an open-source platform… and I still rely on the skills I developed in those early years.”

    Recently, she’s done a deep dive into Gutenberg and block-based development. She admits the learning curve was real but says it’s been worth it.

    “That’s what I love about web—if you’re comfortable with constant change, you’re in the right place.”

    Getting Involved with WordCamp Canada

    Sofia didn’t plan to join the organizing team for WordCamp Canada—it just happened naturally.

    “I joined the Slack channel out of curiosity. I saw they needed help with French translations, and as a French speaker, I jumped in. From there, it just grew.”

    WordCamp Canada will take place October 16–17 at Carleton University in Ottawa, and Sofia is part of the team bringing it to life. She’s particularly excited about:

    • Welcoming first-time and returning speakers, especially those helping newcomers understand the WordPress block editor
    • Bringing together volunteers who want to make new friends and give back
    • Possibly organizing a Contributor Day, so more folks can learn how to contribute to WordPress

    Why You Should Get Involved

    When I asked Sofia what stood out most about organizing this event, she didn’t hesitate:

    “Everyone has been so nice. It’s always been my experience with the WordPress community—it’s a very welcoming group.”

    WordCamp Canada is shaping up to be a special event, with something for everyone—tech talks, networking, language accessibility, and a great setting in downtown Ottawa.


    Want to Get Involved?

    Here’s how you can take part:

    If you’ve ever been curious about joining the WordPress community—or you’re ready to give back—this is a great place to start.

  • May 2025 Durango WordPress Meetup Recap

    May 2025 Durango WordPress Meetup Recap

    A casual lunch with meaningful conversations and new faces

    The May edition of the Durango WordPress Meetup was a small but memorable gathering over lunch at Esoterra Cidery in downtown Durango. We were excited to welcome two new guests, Taylor and Kim, alongside returning attendee Jasper, for a relaxed yet insightful conversation about building and maintaining websites.

    Real Conversations for Real Website Challenges

    As always, the discussion was wide-ranging and practical. We touched on:

    • WooCommerce tips and quirks
    • The pros and cons of page builders
    • Reliable web hosting choices
    • Hiring and communicating with developers
    • Driving meaningful traffic to your site

    One particularly helpful moment came when we dug into a real-world issue involving unclear pricing from a developer. Together, we helped interpret what was going on and offered actionable suggestions—a great reminder of how valuable a local support network can be.

    Building Connections in Our Own Backyard

    Beyond the web talk, this meetup delivered something even more important: connection. Meeting new neighbors who are working on similar projects—whether personal blogs, small businesses, or client sites—is what makes this group special. There’s something uniquely energizing about gathering with others who “get it.”

    Join Us Next Month

    We’ll be back again for lunch on Wednesday, June 18 at Esoterra Cidery. We’ll kick things off with a short discussion on how to use ChatGPT and other large language models as your assistant for managing WordPress websites—from content planning to plugin explanations and even customer support responses.

    💡 Lunch is on us, courtesy of Kinsta.

    Bring a topic, bring a friend, or just bring your curiosity.

    Click here to RSVP please.