Yelp gets into the Lead Gen Game

Yelp announced today that they will be adding a feature to all claimed business Yelp pages which allows customers to contact a business directly through Yelp. Personally I feel that this adds another layer for a customer to contact the business. I am sure people will use it but am concerned that small businesses will …

Screencast Google Places Phone Support Verification

Had a great conversation at the Arizona Biltmore where Clio put on an event for lawyers. Talked with their co-founder and COO Rian as well as Cindy Castillo of Castillo Law. Paul mentioned his frustration with Google Places for Business Verification and how the postcards never seem to show up. I explained how Google has …

Requesting Customer Reviews Online

Ah the once shiny promise of online customer reviews has taken a beating in the last few years. For customers there have been problems with credibility of existing reveiws leading them astray into thinking a business is better or worse than it really is. For businesses there are problems ranging from spiteful former employees to …