Track Google Analytics Demographics with Yoast WordPress Plugin

Google added a section to Analytics that allows you to see demographic information about who is coming to your website. This can be very useful, and creepy, information about your users and allow you to make intelligent, or creepy, adjustments to your site and marketing efforts. Implementing this is pretty simple unless you use the …

Yelp gets into the Lead Gen Game

Yelp announced today that they will be adding a feature to all claimed business Yelp pages which allows customers to contact a business directly through Yelp. Personally I feel that this adds another layer for a customer to contact the business. I am sure people will use it but am concerned that small businesses will …

Styling Ordered Lists with Letters in WordPress

WordPress is the best thing to happen to the web since the web really. If you are a lawyer or work with documents that have nested lists that use numbers and letters you might be frustrated that ordered lists only show numbers. The good news is that WordPress has built in some CSS extras that …

How long should the content on my web page be?

I get asked by clients and colleagues a lot about how many words there should be on a webpage. This question is generally focused on organic search engine rankings and how to get more traffic. Sometimes it also focuses on the aesthetic appeal of the page. These are valid concerns but should not be the …

Google Hangouts on Air for Small Businesses

Google Hangouts on Air are Google’s answer to webinars except you can broadcast them to anyone in the world with an Internet connection. If you own or run a business you should consider doing a regular Hangout on Air which you can schedule ahead of time and invite people to. Watch this video to learn …