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Google Hangouts on Air are Google’s answer to webinars except you can broadcast them to anyone in the world with an Internet connection. If you own or run a business you should consider doing a regular Hangout on Air which you can schedule ahead of time and invite people to. Watch this video to learn …
Continue reading “Google Hangouts on Air for Small Businesses”
This post is specifically for criminal defense lawyers as I have been spending a lot of time recently working with some really good ones. I wanted to crystalize my thinking on content strategy and chose them as a good usage case since their situation is fairly unique. That said this strategy framework applies to all …
Continue reading “See Think Do Content Strategy for Criminal Defense Lawyers”
Word of mouth is priceless for marketing your company’s product or service. One form of word of mouth marketing is a testimonial. A testimonial a curated review from a happy customer. I say curated because rather than a review which can be good or bad a testimonial is focused on the good part of your …
Continue reading “Asking for Testimonials and Getting Useful Testimonials”
Guest Blogging is in some corners the new dirty word for link building but if done with tact and restraint it can not only help with SEO but create direct leads for your business. Since Google got into the zoo business and started pushing out the Panda and Penguin updates a few years ago the …
Google created Google Plus (Google+) to compete with Facebook from a social networking perspective. To many people Google+ is seen as a failure because it isn’t very different from Facebook. What many people forget is that Google already has a huge platform to plug its social network into that millions of people use every minute: …
