Sofia Shendi has been working on the web for over 20 years, with roots in software programming and a deep passion for front-end development. In a recent interview for Kinsta Talks, I had the chance to hear more about her journey—and how she’s now playing a key role in organizing WordCamp Canada 2025.
From Software to the Front-End
Sofia began her career with formal training in software programming, specifically .NET. But as she quickly discovered, real-world demand pushed her in a different direction.
“As soon as I got out of school, I couldn’t find work related to .NET. Everyone was doing PHP. So I started taking contracts, relearned everything on the fly, and fell in love with front-end development.”
That flexibility became a cornerstone of her career. She freelanced for eight years, worked with agencies, and now finds herself at Kanopi Studios, where she helps nonprofits build better digital experiences.
Discovering WordPress—and the Community Behind It
Sofia has been working with WordPress since it first launched. What started as a tool for portfolio sites became a long-term relationship with open-source software—and the people who build it.
“I’ve been working with WordPress from the moment it became available as an open-source platform… and I still rely on the skills I developed in those early years.”
Recently, she’s done a deep dive into Gutenberg and block-based development. She admits the learning curve was real but says it’s been worth it.
“That’s what I love about web—if you’re comfortable with constant change, you’re in the right place.”
Getting Involved with WordCamp Canada
Sofia didn’t plan to join the organizing team for WordCamp Canada—it just happened naturally.
“I joined the Slack channel out of curiosity. I saw they needed help with French translations, and as a French speaker, I jumped in. From there, it just grew.”
WordCamp Canada will take place October 16–17 at Carleton University in Ottawa, and Sofia is part of the team bringing it to life. She’s particularly excited about:
- Welcoming first-time and returning speakers, especially those helping newcomers understand the WordPress block editor
- Bringing together volunteers who want to make new friends and give back
- Possibly organizing a Contributor Day, so more folks can learn how to contribute to WordPress
Why You Should Get Involved
When I asked Sofia what stood out most about organizing this event, she didn’t hesitate:
“Everyone has been so nice. It’s always been my experience with the WordPress community—it’s a very welcoming group.”
WordCamp Canada is shaping up to be a special event, with something for everyone—tech talks, networking, language accessibility, and a great setting in downtown Ottawa.
Want to Get Involved?
Here’s how you can take part:
- Submit a talk: Call for Speakers is open
- Become a sponsor: Sponsorship packages are available
- Volunteer: Join the WordCamp Canada Slack to get started
If you’ve ever been curious about joining the WordPress community—or you’re ready to give back—this is a great place to start.