Lawyers and Social Media posts worth Reading

Social media for lawyers

Social media is everywhere and everyone is using it. Well maybe not everywhere and everyone but a lot of people are using these new methods of communicating with other people about things they care about. As a lawyer you should be aware that there are good and bad aspects of social media. I have compiled a few links here for you to read through and get some new ideas about how to use this new medium to help grow your practice.

Kevin Okeefe of Lex Blog on Social Media Best Practices – This guy has been around forever and knows his stuff. Read up here and learn how to make more money as a lawyer online. From the philosophical to the pragmatic Kevin has a variety of posts to help you out.

Social Media for Law Firms: Win New Business Online – Very pragmatic post about 10 steps you can take to get your firm on social media. This post is a little light on the details but I like the idea of making it into steps and having a plan.

Social Media Networking For lawyers: A Practical Guide to Facebook, LinkedIn, Twitter and Blogging – In depth post going into the various social media platforms and their strenghts and weaknesses. Figure out where you like spending time and start there. You dont have to be everywhere at the beginning, just be somewhere.

Social Media, Ethics, and “Expertise”: What’s a Lawyer to Do? – This post gets into the philosophical part of doing social media as a lawyer and ethical issues that may arise. The focus here is on LinkedIN and its listing of ‘specialties’ which as a lawyer you cannot claim unless explicitly signified by your Bar association. Good read on how you can unintentionally get into trouble. Just make sure to double check overall practices and wording especially if you are working with a marketing firm or have hired someone internally.

9 Social Media Considerations for Lawyers – Great post on being aware of your client’s social media accounts and usage. Excellent stuff to implement internally and with clients to make sure something doesn’t slip out in the course of a case.

How Lawyers Are Using Social Media for Real Results – It wouldn’t be a social media post unless there was a link to Mashable which is known by social media professionals as the social media blog to read. This post covers various ways to think about using social media to help with marketing and while conducting cases.

This is a pretty short list but its a good one to start off with. My suggestion is to find one network and start posting your blog posts there. Reach out to everyone you know and want to know and build a relationship with them. Its called social media, not watch the page media. You need to get active and have conversations with people if you want to be effective.

What are some posts that you think are worth reading for lawyers and social media?

Yelp gets into the Lead Gen Game

Yelp announced today that they will be adding a feature to all claimed business Yelp pages which allows customers to contact a business directly through Yelp. Personally I feel that this adds another layer for a customer to contact the business. I am sure people will use it but am concerned that small businesses will have to keep their eye on yet another communication layer.
If you are a business owner this means you need to keep an eye out for Yelp notification emails as they may be potential clients:

While some customers prefer to pick up the phone, others would much rather communicate via a keyboard, so this feature adds one more way to reach out to businesses, while giving business owners another opportunity to close the loop and receive even more leads. Biz owners will receive an email when they get a message from a consumer and can reply directly from that email without even having to log into their business owner’s account. When people click on the “message the business owner” button for a particular business, they’ll be shown the average response time to help them understand when, on average, they might get a response.

Yelp Message the Business feature
The average response time feature is interesting but it seems like just posting a business’s email address would be more helpful for the customer.
The good news is that you can opt out of this feature if you want to. I am interested in seeing how it works out.
Yelp Press Release on Message the Business Feature

Requesting Customer Reviews Online

Ah the once shiny promise of online customer reviews has taken a beating in the last few years. For customers there have been problems with credibility of existing reveiws leading them astray into thinking a business is better or worse than it really is. For businesses there are problems ranging from spiteful former employees to competitors to the review websites filtering real reviews off.

The good, bad, and ugly of the situation is that as a business owner you have to take action and make requesting customer reviews a regular practice at your company. The problem is that you have to be tactful in how you take action. Offering incentives to get customers to write reviews is a good way of getting yourself in trouble with the likes of Yelp and Google. Both companies have policies in place that forbid businesses from incentivising customers to write reviews in exchange for a discount for example.

While you want to ask your happy customers to leave a review you have to be natural. You also want to ask for reviews from people who already write them. You accomplish this by asking them if they use Yelp. If they do great ask them if they have written a review for your business or some other way of being playful about it. You want to avoid making them feel uncomfortable as they may take it out on you in their review. If they dont have a Yelp account move on and see if they have a Google account. There are two reasons you want them to already be a review writer: 1) They have an account setup and you dont have to play tech support walking them through that and 2) If they havent written many reviews on Yelp there is a good chance that their review will be filtered off.

If they dont write reviews online already you should ask them if they will email you a testimonial or better yet grab your video camera and ask them to do a video testimonial that you can put on your website. Keep the video short and simple. No sales pitch, make it honest and from the heart. Try to get decent lighting and audio. Be wary of background noises.

Google Plus Author Rank

Google created Google Plus (Google+) to compete with Facebook from a social networking perspective. To many people Google+ is seen as a failure because it isn’t very different from Facebook. What many people forget is that Google already has a huge platform to plug its social network into that millions of people use every minute: search.

Not surprisingly Google has plugged Google+ into their search platform with the authorship tag. This tag is a simple snippet of HTML code that you put on your website and it then tells Google what author it should associate with that page of content. On the Google+ side you need to add whatever URL’s you contribute content to into the Contribute section of the About page in your Google+ profile.

This not only tells Google who created the content but Google might even show your Google+ profile picture next to the search result at This has proven to increase click through rates(CTR) significantly and will help drive more traffic to your business.

Get your authorship tag setup today!