What does a post-mobile world look like?

Everything this guy talks about makes me excited about the future. The vast majority of it is way over my head but that’s not what is important. What is important is that we get out of our day to day thinking about the world and see a larger picture. The video below is 31 minutes long and is worth every minute. Everything he discusses will affect your life in multiple ways regardless of your position in life. 

As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What’s the state of the smartphone, machine learning and ‘GAFA’, and what can we build as we stand on the shoulders of giants?

Mobile is eating the world —Benedict Evans

Moderate your website, please!

If you have a company website with a forum or comments section please be sure to review and moderate those sections. You should be doing this at least daily if not more regularly depending on how busy your site is.

2 Big reasons to review and moderate your website:

  1. Sales – Someone may be asking about giving you money. This is a good test to see if your company is going to be profitable. Take advantage of this.
  2. Support – Someone who gave you money may be asking about their purchase. This is another good test to see if you will be profitable by preventing refunds. Also people in the sales process may see the interaction here, or lack thereof, and decide to give, or not, you money.

What to do as a moderator:

  • Professionalism – Use business language, format, and spell & grammar check anything you put on your website. If you need to brush up on these things google grammar and start reading. There are podcasts and videos galore as well. I like lynda.com for a lot of reasons and their business courses are really good.
  • Be Helpful – Sometimes people don’t know what they are trying to say in regards to your product and what they do say may make zero sense. Understand that there is a good chance that they don’t know as much about your product or business as you do and do your best to help them. If you need clarification ask for it. In some cases you can prefill your various forms to ask for important information up front. This helps speed up the resolution of the problem and makes people happy and want to spend money.
  • Always try to chime in – The great things about a website is that anyone can access them and participate. There is a chance that you will have customers who visit your website regularly and help other customers with their questions. This can save you a lot of time and effort but you should always review the answer to ensure it is correct. If you need to make a correction do it gently so as to not alienate the helpful customer. If the answer was correct initially it still looks professional to chime in and let everyone know you are around and ready to help as well. This also makes people happy and want to spend money.
  • Take control – There is a lot to be said about moderating your website but the most important thing is to always take control of the situation. This is your company and therefore your livelihood. You created it and will be responsible for anything that happens to it. If someone is posting abusive language or just acting strange you need to figure out what is happening and then take action. Github is a software company that allows developers to post their software on it for collaboration with other developers. Their site is absolutely monstrous and requires a team of in-house moderators to set the tone of how people will act on their platform. A few years ago things were getting out of control regarding sexual harassment. Github took the reins and addressed it head on. You can read more about that here – Fusion – How GitHub fixed its problems

Conclusion:

If you are going to let customers post anything to your website you are responsible for everything that goes on there. It can be a huge help to your company or ruin it.

Stop, Drop, and Call your Web host – Ghost Linux Vulnerability

I hate being Chicken Little but this one sounds pretty critical:
Highly critical “Ghost” allowing code execution affects most Linux systems | Ars Technica

The vulnerability in the GNU C Library (glibc) represents a major Internet threat, in some ways comparable to the Heartbleed and Shellshock bugs that came to light last year. The bug, which is being dubbed “Ghost” by some researchers, has the common vulnerability and exposures designation of CVE-2015-0235. While a patch was issued two years ago, most Linux versions used in production systems remain unprotected at the moment. What’s more, patching systems requires core functions or the entire affected server to be rebooted, a requirement that may cause some systems to remain vulnerable for some time to come.

I have a VPS at LiquidWeb and when I reached out to them about my server this morning the patch had not been applied. They patched and rebooted the server for me. Here is what I sent them. I suggest you reach out to your web host or sysadmin as well:

Subject: Is this a concern? The vulnerability in the GNU C Library (glibc)
Message Body:
Hi,

I just read about The vulnerability in the GNU C Library (glibc) on this page:
http://arstechnica.com/security/2015/01/highly-critical-ghost-allowing-code-execution-affects-most-linux-systems/

Has the patch for this been applied to all LW servers? Besides this account I have a handful of client accounts and want to make sure all VPS and Shared servers are up to date.

Sincerely,
Roger

#ClioCloud9 is next Monday!

Did you get your ticket yet? Based on the reminder email I got this morning I am pretty sure this conference is gonna rock it!

Clio is going to have some strong hands on presentations about using Clio to make your law practice better – Clio 101

Still on the fence? Read about a few experiences from last years #ClioCloud and why they are coming back for more – Three Clio Returnees

Worried about what to pack? The Clio team has put a good resource together here – What to pack for #ClioCloud9

See you in Chicago!

Track Google Analytics Demographics with Yoast WordPress Plugin

Google added a section to Analytics that allows you to see demographic information about who is coming to your website. This can be very useful, and creepy, information about your users and allow you to make intelligent, or creepy, adjustments to your site and marketing efforts. Implementing this is pretty simple unless you use the Yoast Google Analytics for WordPress plugin, in which case you have to implement an, as they say in the industry, ‘work around’.

First login to wordpress and goto the settings section for the Google Analytics for WordPress plugin

Halfway down that page you will see the “Show Advanced Settings” option:
show advanced settings option in yoast Google Analytics for WordPress

Then scroll down to the “Host ga.js locally:” check box and click it.

Once you click on that you will be presented with a text box where you will past this URL: https://stats.g.doubleclick.net/dc.js
host ga js locally with doubleclick URL for demographics tracking in yoast Google Analytics for WordPress

Then go into Google Analytics and go to the Demographics section under Audience and click to Validate and boom you are done!

There is also this video where the validation doesn’t work, but it worked for me: