About

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Hey! I am Roger, an online marketer from Colorado.
I love creative work, video and seitan(ask me about setian)?
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Roger in Ninja Mode, or Screaming Monkey!
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A few details…
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I was born in Memphis, TN in December of 1976. We moved to Colorado while I was still in diapers and I learned that when hiking you always want to go to the top, and that Never Eat Sour Wheat isn’t just a good idea it helps you remember which way you are going.
After graduating from the University of Colorado at Boulder in 1999 I knew I wanted to work getting business owners online effectively. Since 2000 my primary source of income has been based off of the Internet and Web so I have seen a lot of what works and even more of what doesn’t work. The one thing I do know is that we need to get moving, and fast!

I started this Roger Williams Media because I love sales, marketing, and business so much that I figure I should do it for myself. Oh and I am really good at it too(thats what people keep saying anyway).

In past lives I worked for Godaddy.com, Limelight Networks, Level 3 Communications, and various boutique marketing shops. I have enjoyed all of my working experiences and learned countless lessons about business and the Internet. I take all of those experiences and apply them to my client work daily. I also learn from my clients daily because its all a learning process.

I grew up in the mountains of Colorado, went to school in Boulder, and moved to Phoenix in 2000 cause the weather was pretty nice when I first visited in May… thats another story. I am excited to be in Phoenix because you can’t shovel sunshine and I think Phoenix has great potential, we just need to tell our stories better.

Which brings me to my focus as a marketer: content is king. While I write this that motto is my company statement, it might be different now but its a central theme. If you don’t have any content online and aren’t adding new content regularly you are no where. NO WHERE! Google doesn’t love you, prospects have no idea what you do, and children laugh at you on the sidewalk. That last one was probably a stretch but who knows? Suffice to say that if we work together I am going to pressure you constantly for new information about you, your business, your market, and your clientele. If you can’t handle that its cool. If you can handle that its even cooler.

So which one is it: cool or cooler?
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Working as and online marketer since 2000
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Company Secretary

Grass Williams Enterprises Inc

June 2011 – Present
My wife, Kate Grass, and I created Grass Williams Enterprises Inc when we both started consulting for various companies. I handle the Marketing and she is the IT guru focused on MSSQL and SSRS development.
She is the President and I am the Secretary.
If you want to know more about my marketing services that is covered under Roger Williams Media.

Owner


Roger Williams Media


June 2009 – Present
Marketing and Sales Expert both online and off with a focus on bringing your expertise to potential and existing clients. Search Engine Marketing techniques (PPC, SEO, Email, and Social) to get visitors on your site. Web design to turn visits into leads. Analytics and tracking to measure total ROI and grow your company.

Board of Advisors


Phoenix Innovation Foundation

July 2009 – April 2010
Phoenix Innovation Foundation(PIF) was created to help Phoenix groups organize and put on events focused on the Art and Technology arena’s. PIF pools a variety of resources and knowledge from its own experiences and from the best minds in the valley. This pool is then shared with groups to ensure that their events are successful in terms of promotion, venue, fund-raising, vendors, and best practices.

Co-Founder

Ignite Phoenix

June 2008 – April 2010
– Founded and organize quarterly speaking event for local Technology thinkers
– Solicit Speakers to give 5 minute presentations with 20 slides
– Recruit and organize volunteers to promote and run event
– Secure sponsors and venue locations

CDN Business Development for Channel sales

Level 3 Communications

June 2008 – May 2009
– Develop market strategy for CDN products for enterprise, software, and media segments.
– Coordinate across 3 business groups and 6 departments to close new business.
– Provide business reviews to the senior management team regarding sales strategy and execution.
– Use Siebel 7 and internal systems to manage market plans and clients.

Business Development Manager

LimeLight Networks

February 2007 – October 2007
– Developed market strategy for CDN products for enterprise, software, and media segments.
– Recognized by Executive Management for prospecting and closing capabilities.
– Secured $200k in new business in 7 months.
– Worked with Salesforce.com to manage market plans and clients.

Executive Account Manager

Godaddy

May 2003 – November 2006
– Started in inbound sales for Domain Names and Hosting, promoted to Reseller program within 3 months.
– Created market strategy for Reseller and API programs in sales and advertising role.
– Grew reseller program advertising revenue by 400% in 4 months, added 500 new resellers in 6 months.
– Worked in Account Management with top customers by domains in management.
– Exceeded quota by at least 80% for 11 straight months.

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hours of video uploaded to Youtube
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pets for my Dogs a day
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daily tasks completed in Asana
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PowerPoints given, ever.
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lbs of Seitan made a month
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