Really good presentation from Simon Sinek a few years ago about how critical it is to understand and care about people if you want your business to thrive:
When I work with clients on their content marketing I tell them not to have a script. They need to speak unrehearsed about their business and how they can help clients.
Its a connection thing. You have to care about the people you work with if you want them to continue working with you.
Take a moment the next time you are talking with a client and think about what you are saying and how you are saying it. Are you acting in self interest to make the sale or are you listening to what their problem and is really trying to fix it?
Thanks to Mike at Phonami for sharing this with me after we met at the Clio Conference this week.
Did you get your ticket yet? Based on the reminder email I got this morning I am pretty sure this conference is gonna rock it!
Clio is going to have some strong hands on presentations about using Clio to make your law practice better – Clio 101
Still on the fence? Read about a few experiences from last years #ClioCloud and why they are coming back for more – Three Clio Returnees
Worried about what to pack? The Clio team has put a good resource together here – What to pack for #ClioCloud9
See you in Chicago!
The self install version of WordPress released its latest update this week and the version number is 4.0. This release adds a lot of nice features for creating and managing content on the worlds most popular website creation platform. Here is a nice short video introducing the new features. I like the update to the content creation page that will reduce scrolling, though it doesn’t seem to be working on my site just this moment. The media management update will be very handy as well:
I am usually late to the party on a lot of the cutting edge things in WordPress. One thing I have used as a default for years is Akismet for managing spam comments on installations. It works very well but can be a hassle to setup and costs money if you are doing anything serious or businessy. Eventually I just ended up ignoring comments as the box just fills with spam comments.
Today I was poking around a new installation and noticed a Blacklist feature on
Seeing this I thought: “Brain, why dont we just put a list of common spam terms into this list and be done with at least 60% of the spam we get in comments?” and I thought back: “That sounds great but I bet someone smarter already thought of this so lets check the Googles!”
Pleasantly after searching for “good words for wordpress comment blacklist” I clicked the first result: https://gist.github.com/splorp/1385930 which links to the useful result here: https://github.com/splorp/wordpress-comment-blacklist.
It sounds like enough people have checked this thing against Akismet and it cuts mustard. Happy hunting.
Google added a section to Analytics that allows you to see demographic information about who is coming to your website. This can be very useful, and creepy, information about your users and allow you to make intelligent, or creepy, adjustments to your site and marketing efforts. Implementing this is pretty simple unless you use the Yoast Google Analytics for WordPress plugin, in which case you have to implement an, as they say in the industry, ‘work around’.
First login to wordpress and goto the settings section for the Google Analytics for WordPress plugin
Halfway down that page you will see the “Show Advanced Settings” option:
Then scroll down to the “Host ga.js locally:” check box and click it.
Once you click on that you will be presented with a text box where you will past this URL: https://stats.g.doubleclick.net/dc.js
Then go into Google Analytics and go to the Demographics section under Audience and click to Validate and boom you are done!
There is also this video where the validation doesn’t work, but it worked for me: